Weekly Market Update: Trends and Insights

As we navigate the fresh produce market, shifting weather patterns and global supply chain factors continue to influence availability and pricing. Here’s a look at the latest updates on key products for the week.

Cantaloupe & Honeydew: Tight Supply Continues

The cantaloupe and honeydew markets remain active, with limited supply from Central America due to the lingering effects of last year’s storms. This supply constraint is expected to persist until Guatemala’s second cycle begins at the end of February. However, there is positive news for honeydew lovers—volumes are set to gradually increase in the coming weeks as Mexico boosts its production.

Avocados: Stabilized Supply with Market Adjustments

After three weeks of shortages, the avocado market has returned to balance, with supply and demand now in sync. However, larger-sized avocados (48ct and above) remain somewhat scarce and are still commanding active pricing. To prevent oversupply, Mexico is reducing its harvests this week, especially as California enters its harvesting period. Additionally, Colombian avocado supplies may face a potential gap due to political maneuvering and tariff concerns.

Strawberries: Florida Faces Weather Challenges

Florida’s peak strawberry season has been disrupted by unexpected cold weather and even snow, leading to a temporary drop in volume. Fortunately, a rebound is expected next week, with a robust crop projected for March. In contrast, California remains in the planting and growing stages, leading to limited production. Meanwhile, Central Mexico has significantly increased its output to meet the Valentine’s Day demand. However, cooler temperatures expected next week in California and Baja may impact future supplies.

Raspberries: Seasonal Trends Take Hold

Raspberry supplies from Central Mexico have been on the decline following a surplus period in recent weeks. Cooler weather has contributed to this downturn. Additionally, California’s production from Oxnard and Santa Maria remains limited. Looking ahead, March will bring an upward trend, with both Central Mexico and Oxnard approaching their peak spring volumes.

As the market continues to evolve, we will keep you updated on the latest trends and supply shifts. Stay tuned for next week’s insights!